Power to the price point2019 Nigeria Consumer Report: More consumers, so where is the sales growth?Learn MorePower to the price pointWe are setting standards of excellence in the Nigerian banking sector and beyondLearn MorePower to the price pointWe achieve market leadership and global recognition with our local expertise and world-class solutionsLearn More
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MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria’s urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren’t. Two years after the end of Nigeria’s recession we took to the streets to find out why.
MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria’s urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren’t. Two years after the end of Nigeria’s recession we took to the streets to find out why.
MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria’s urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren’t. Two years after the end of Nigeria’s recession we took to the streets to find out why.
MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria’s urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren’t. Two years after the end of Nigeria’s recession we took to the streets to find out why.
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On a factual basis, there has been lot’s of volatility in the Nigeria equities space lately, largely driven by unappealing local economic data.
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Updated: 24th June 2019 at 7:30am
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